MSTR told everyone to move some of their excess cash to bitcoin long ago.
Few did.
MSTR did and look at their stock today:
(Source: https://twitter.com/BitcoinNewsCom/status/1764312275840827814/photo/1)
It is on its way to making new all time highs and its looking for a lot more.
These converted all their cash, and then some, to bitcoin and have enjoyed the price gains in bitcoin ever since.