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Ripple President Monica Long has endorsed the idea of an XRP exchange-traded fund (ETF) as a logical step, given XRP's regulatory clarity and significant market position. She also predicted increased institutional adoption of digital assets, noting the involvement of sophisticated investors in Bitcoin ETFs and tokenized assets.
Ripple CEO Brad Garlinghouse suggested that a spot XRP ETF seems inevitable and would benefit investors seeking portfolio diversification. He is also optimistic about the success of upcoming Ethereum ETFs.
Additionally, Ripple is planning to launch a stablecoin by the end of 2024, with Long highlighting the stablecoin market's potential to exceed a $3 trillion market cap within five years. Despite the new stablecoin, Long assured that XRP would continue to serve as a bridge asset.
At the Money 20/20 Europe 2024 event, Long discussed Ripple's initiatives in real-world asset tokenization and the stablecoin market. Ripple is collaborating with entities like Zoniqx and Clear Junction to advance its offerings and enhance payment solutions.