Globant Survey: Most Gamers Believe Metaverse Will Change the Gaming Industry Positively
A survey published by Globant, a software development firm, and Yougov, found that most gamers believe that metaverse will change the gaming industry in a positive way. The survey, which consulted the opinion of 1,000 PC, console, and mobile gamers, also found that most gamers are still uncomfortable with advertising on the metaverse and that non-fungible tokens (NFTs) are still uncommon for metaverse gamers. Metaverse Tech Might Change the Gaming Industry, Globant Survey Finds
The sentiment of gamers toward metaverse tech and its influence on the future of the industry is changing to a more positive light. A new survey, titled “Metaverse Awareness Survey,” published by Globant, a software and tech company in partnership with Yougov, found out that gamers believe that the buzz around the metaverse is justified.
The survey, which touched on other metaverse-related subjects like NFTs, consulted 1,000 gamers about the importance of the metaverse for the interactive entertainment industry. More than half of the surveyed believe that metaverse and its tech will impact the sector, with 41% of this group stating it will do it in a positive way, with 25% disagreeing about this issue.
Advertising is also still seen badly by gamers in the metaverse, with only 35% being comfortable with advertising in these spaces. Only 44% would accept advertising in the metaverse if there was some kind of reward associated, like access to apps.
Nicolas Avila, CTO for Globant in North America stated:
Through this survey, we see that although the development of the metaverse is still in its early stages, U.S. gamers already see the technology as capable of expanding the realm of possibility in gaming. Cryptocurrencies and NFTs Still Unpopular
The survey seems to indicate there is still a disconnect between the metaverse and Web3 tech, as most gamers are still not comfortable regarding the use of cryptocurrencies or NFTs. The survey results indicate that 34% of the gamers were interested in managing cryptocurrency, while almost half of them had no interest at all in mixing crypto assets with gaming.
In the same way, while come big gaming companies like Ubisoft have started experimenting with NFTs in games, the concept is still relatively new to the field. 81% of the surveyed answered they have not purchased an NFT yet.
Also, Meta seems to be getting the upper hand when it comes to brand association with the metaverse, as 73% of the gamers link the platform with its concept. Tags in this story advertisement, Advertising, Crypto, Cryptocurrency, gaming industry, globant, Metaverse, nft, Web3, Yougov Survey
What do you think about the latest metaverse survey completed by Globant and Yougov? Tell us in the comments section below. Sergio Goschenko
Sergio is a cryptocurrency journalist based in Venezuela. He describes himself as late to the game, entering the cryptosphere when the price rise happened during December 2017. Having a computer engineering background, living in Venezuela, and being impacted by the cryptocurrency boom at a social level, he offers a different point of view about crypto success and how it helps the unbanked and underserved. Shanghai Aims to Grow a $52 Billion Metaverse Cluster by 2025 METAVERSE | 4 days ago Report: South Africa"s Famed Krugerrands Collection Set to Be Tokenized METAVERSE | 6 days ago
Image Credits: Shutterstock, Pixabay, Wiki Commons, Piotr Swat, Shutterstock.com Previous articleAnkr Unveils Its Biggest Upgrade, Ankr Network 2․0, to Truly Decentralize Web3’s Foundational Layer Next articlePlay-to-Earn Fantasy Sports Game, Ultimate Champions, Announces July 25th Launch Date for Its CHAMP Token Disclaimer: This article is for informational purposes only. It is not a direct offer or solicitation of an offer to buy or sell, or a recommendation or endorsement of any products, services, or companies. Bitcoin.com does not provide investment, tax, legal, or accounting advice. Neither the company nor the author is responsible, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any content, goods or services mentioned in this article. Read disclaimerShow comments More Popular NewsIn Case You Missed ItCentral Bank of Brazil Confirms It Will Run a Pilot Test for Its CBDC This Year
The Central Bank of Brazil has confirmed that the institution will run a pilot test regarding the implementation of its proposed central bank digital currency (CBDC), the digital real. Roberto Campos Neto, president of the bank, also stated that this ... read more.Following a Brief Fee Spike, Gas Prices to Move Ethereum Drop 76% in 12 Days Draft Law Regulating Aspects of Crypto Taxation Submitted to Russian Parliament Australia to List Bitcoin ETF After 4 Clearinghouse Participants Commit to Meet Stringent Margin Terms Ethereum Foundation"s Financial Report Discloses It Holds $1.6 Billion in Assets, 80.5% Held in Ether